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Turf Deli Spring Racing Carnival - Turf Deli Logo

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Turf Deli Spring Logo Collection

Those of you who closely follow the newspaper social pages (surely a very high percentage of Turf Deli subscribers), would realise that we have hit the time of the year when all the major players do their highly stylised Spring Carnival launches.

Turf Deli, as always, is no exception.

The Who's Who of the racing industry, the finest media A list celebrities and a swarm of glamorous international models were all invited to an exclusive Sausages N Bread (BYO Tomato Sauce) launch of the new Turf Deli Spring Logo collection.

Unfortunately - none of them actually showed up. We suspect they had already gouged themselves silly on the bountiful sausage sizzles available at the polling booths on Election Day and were suffering from severe sausage overload. Either that or they had absolutely no idea who we were. Hard to tell for sure. Obviously it was bitterly disappointing, but that just meant more sausages for everyone else.

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Yes, after ten long years it is time to wave a fond farewell to our turn of the century, clip-art, extra smiley, horse logo and move on to a sleeker, modern logo, ready to meet the challenges that lay ahead in the new decade.

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But how best to redevelop the logo ?

First off, we contacted the finest minds in the advertising industry who put their heads together and finally came up with a BHP Billiton style three blob logo. Stunningly innovative and abstract, but the main problem was that each blob was represented by a freshly laid steaming horse turd, and to be honest, "Turf Deli - Crap Tips" really wasn't quite the slogan we were aiming for. Might pass on that one.

Next thought was that maybe the logo should feature a ferocious, bucking, snorting horse. Powerful and muscular to reflect our fierce determination to scan every inch of the form guide to find value winners. Possibility - guess it kinda depends if we want to be called "prize wanker" every time we step onto a racecourse or not.

Or maybe we should play to the top end of the TAB market ? (i.e. those who donít wear tracksuit pants down to the local). A stylishly groomed horse with slick parted hair, tuxedo and James Bond style sophistication ? Immensely successful, that effortlessly mixes in high society, drives a flashy car, woos the women folk and makes all the men jealous ? (then we woke up and it was all just a dream).

In the back of our minds was the overriding requirement, that with whatever logo we went with , it simply must look good crumpled up on a train floor, or on the floor of the TAB, as that is how we gain most of our business.

Let's stick with the good ol' whimsical horse. Just give him a brand new look. A bit of a make over. Add in a bit of disco flair. Throw in a pinch of game show razzamatazz. Ker-chink. We have a winner.

Passionate about the punt

And so you have it. The new Turf Deli logo.

Thanks to the crew at PixelPushers who are talented in developing logos, business cards and graphics for small business. The kind of stuff you can spend frustrating hours on yourself and never, ever get right. Just donít ask them to draw anymore goddam whimsical horses.




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