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Turf Deli Spring Racing Carnival - On The Lawn
Cox Plate 2006 - Preview - Tattersall's Cox Plate 28/10/2006

This week we are off to Moonee Valley for the Tattersall’s Tattersall’s Tattersall’s Cox Tattersall’s Tattersall’s Plate (there is a horse race in there somewhere).

Yes, in case you have not noticed, this year lotteries giant Tattersall’s have taken over sponsorship of the Cox Plate, a large amount of Moonee Valley and made a land claim for most of the inner western suburbs. You’ll see the Tattersall’s logo branded everywhere you look around the course, the most obvious being the Tattersall’s Starting Gates with bright lotto balls numbering each barrier, but also watch out for the Tattersall’s feed bags, and of course where would the mounting yard attendants be without the Tattersall’s shovel and pan for those nasty race day accidents.

For punters, you probably want to avoid betting on those who have drawn the supplementary barriers – 44 and 45.

However, we do feel that they have missed a prime chance for an innovative marketing opportunity. Sure the thundering of a field of class thoroughbreds is a spectacle, but it’s all been done so many times before. Yawn. Yawn even wider.

The meeting of Lotteries and Racing opens up a whole new world of entertainment and gaming possibilities - just imagine – tip the Cox Plate field into a gigantic multi story plastic bowl, slowly spin and rotate, and as the tension builds, suck up the 1st three place getters with a super sucker vacuum in the finest lottery tradition. Sure fire hit !

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